DIGITAL MARKETING STRATEGY

  What is Digital Marketing Strategy?

         Digital marketing strategy is an effective plan to grow & enhance the visibility of your business and your goals. It looks at your competitor’s knowledge, strengths and weaknesses, and about target audience. It provides a foundation for all marketing initiatives conducted through digital platforms, including email, social media, websites, and search engines. It shows us how to communicate our message or promote our brand. It takes the brand to the greatest heights. There are digital marketing agencies like MahakCreates that give you full support in digital marketing strategy.

   Why every Business Needs a Digital marketing strategy? 

       Traditional digital marketing strategy methods are still relevant in businesses, but nowadays every business is switching to digital marketing. As people’s use and reliance on the internet have grown, so too has digital marketing. If you don’t have adequate digital marketing strategies, then your business is unlikely to grow. 

     Most people are active online than offline

• Gives clear directions for the business
• Trackable and Instant results
• Global reach and stronger brand presence
• Direct connection with the target audience

 Key components of digital marketing strategy…

1. Defining your business goals

  Defining your business goals means setting clear objectives about what your business wants to achieve. It gives us the direction and a clear vision about sales, leads, calls, and how much awareness people have about your business.

2. Business Research

      To assist businesses in making better decisions, business research is the process of obtaining, evaluating, and interpreting data on goods and services. Business Research is all about researching the right location to set up a company, the service approach, and the USP(Unique Selling Proposition) of the business.

 3. Audience Research       

                  Audience Research is a process of finding out the ideal customers to whom we have to show ads and what the requirements of these customers are. It shows specific gender, age, and profession to advertise and find out reasons for which the content is to be made, and which platform to use to show the content.     

4. Competitor Research

          The process of examining the plans and business strategies of competitors is known as competitor research.

• What they are focusing on is great
• What are the weaknesses
• How can you do better than others

Top Digital Marketing Strategy Channels to Focus On 

       Search Engine Optimization(SEO):- 

          SEO is a process of ranking your website, and it is about optimizing a website to appear at the top of Search engine results( like Google, Yahoo). In order to attract more visitors and generate organic traffic, SEO raises visibility.                               Higher ranking = more people find you

             Social Media Marketing:-

          Promoting business through social media. The promotion is done on a platform where users can connect to each other, and by promoting products on social media, can make more leads because nowadays people are using social media more and more each day.   

Social media marketing is about branding your products and showing your products on social media platforms like Instagram, Facebook, etc., and then managing your accounts on social media.

The practice of ranking your social media accounts in social engines is known as social media optimization. Social media advertising is showing and branding of your product in the effective way by advertising on social media.

             Email Marketing:

        Email Marketing is a process of promoting your business via email and sharing emails with the target audience to share updates and build a relationship with customers.

            Content Marketing:- 

         The process of disseminating worthwhile, pertinent, and consistent content to provide individuals with comprehensive knowledge about a certain subject and to draw in the intended audience is known as content marketing. Giving consumers incentive to purchase a product is another aspect of content marketing. 

            Pay- Per-Click Advertising (PPC):- 

         PPC is a cost-effective in online advertising model where you only pay when someone clicks on your ad and help in digital marketing strategy

        Ex-Google ads, Meta ads, Marketplace ads 

                                  Conclusion….

Digital Marketing Strategy is a fully planned strategy that gives us the right direction and path to the business. It’s the backbone of modern business growth.